Anti-Agency has never been a generic model casting company and now it has expanded its books to include contemporary artists, curators, stylists and singers. In celebration of the creatives, they’ve named the new section, Heroes.

“Now the hottest up and coming creatives in their fields, they wanted to move away from modelling and work mainly on their budding careers,” Lucy from Anti-Agency. After growing with them and being part of their journey, we naturally wanted to be part of that too – and so we have expanded into a whole new section where we do just that – providing management for their skills and orchestrating collaborations with brands that fit them and their talents.”

Some of these model heroes include; curator Antonia Marsh, eccentric stylist and writer Lola Chatterton and singer-songwriter, Marti who was also recently named one to watch by LOVE magazine.

“After casting so many young talented Anti-Models, their careers naturally evolved with them along the way,” she added. This comes after many other innovative projects Anti has undertaken, including a collab with current hero Antonia Marsh, “We teamed up with all-girl art curator Antonia Marsh of ‘Girls Only’ to produce an exhibition showcasing the talents of our female artists and models. The exhibition was an interactive experience about the digital age and vanity and kicked off with a private view event at Celestine Eleven’s gallery space,” Anti said.



Words Madeline White