Hoping to inspire a new generation of designers, Mower offers an invaluable insight of the working lives of 50 London-based designers, including Ashish, J.W Anderson, Holly Fulton, Simone Rocha, Peter Jensen and many more. The examination aims to educate those outside of the industry that fashion is more than just garments, communicating how it’s also an important tool. “People think the only jobs in fashion are editors, models, or designers, but there’s so much more to it than that,” Mower says. “They think fashion is lovely dresses, but there’s a whole economy, and the people that are employed within the industry are really significant as well.”

 

 

“People think the only jobs in fashion are editors, models, or designers, but there’s so much more to it than that.” – Sarah Mower

 

 

In conversation with Vogue, Mower opens up about how even our own government often overlooks the industry. “I’m not even sure that the government realizes that designers all over the city, like Stella McCartney and Manolo Blahnik, are the crème de la crème of an industry that’s worth around 28 billion pounds to our economy today. If you talk to politicians about fashion, they can go a little blank, but if you show them a book like this then they might change their minds.”

 

 

London Uprising: Fifty Fashion Designers, One City is out now and available to purchase via Amazon